A legendary brand that somehow was ours back in the day. A lot of us who are older might have those memories or even graced their presence here when it was under DRB or was associated closely with Proton. Anyway, those are in the past and now they’re back here in Malaysia under AFY Mobility Industries (AMI). Recently, the group hosted an official opening ceremony for the brand’s new outlet in Section 51A, Petaling Jaya. They also took the chance to unveiled the limited edition MV Agusta Brutale 1000 Nurgburgring with a price tag of RM399,900.

AMI is the exclusive distributor of MV Agusta in Malaysia, providing sales and after sales service to MV Agusta owners. MV Agusta Malaysia will have the entire range of motorcycles on sale.

These are the Brutale 1000 RS at RM168,800, accompanied by the Brutale Rosso at RM96,800. For sports bikes there is the F3 RR and F3 Rosso priced at RM145,800 and RM111,800, respectively.

Also in MV Agusta’s Malaysian catalogue is the Dragster RR at RM148,800 and Dragster Rosso at RM99,800. The sport-touring Turismo Veloce Lusso is tagged at RM140,800 while the Truism Veloce Rosso goes for RM99,800.

Aside from the newly launched Brutale 1000 RR Nurburgring, the retro styled MV Agusta Superveloce is also available in Malaysia. The price tag on that piece of motorcycle art is RM138,800.

“After more than five years, MV Agusta makes its triumphant return to Malaysia,”
said Datuk Jeffrey Lim, Group Managing Director of AFY Mobility. “We are thrilled to bring back this iconic Italian brand to our shores, offering enthusiasts a diverse range of motorcycle models and comprehensive after-sales services,” he added.

From our point of view, the return of this iconic Italian brand is a positive disrupter to the market here in Malaysia. The sales will definitely not be in huge volume and they don’t really need to be a market leader at any point, but the brand will serve as an exciter to the established European bike market here in the country. Brand recognition and familiarity and trust will definitely be a challenge for MV Agusta to overcome and we’re in a good position at the receiving end as plenty of marketing activities should be coming our way for the brand to reintegrate itself in the market.