Royal Enfield, the global leader in the mid size (250-750 cc) motorcycle segment successfully concluded one of the most cross-country rides in Malaysia -The Peninsular Pursuit. This was the first-ever cross country ride in Malaysia from Kuala Lumpur to Hatyai, Thailand. The riders covered over 1200 kms of amazing landscape and scenic routes which provided Pure riding joy to the participants.

Mr. Rewi Hamid Bugo, Chairman of Didi Group, expressed his excitement, stating, “It brings me immense joy to witness the passion and camaraderie of Malaysian riders during the Peninsular Pursuit, our first-ever cross-country ride from Petaling Jaya to Hatyai. This milestone is a testament to the thriving leisure motorcycling culture in Malaysia, which Royal Enfield has been privileged to nurture. The incredible turnout and enthusiasm displayed by our riders reinforce Royal Enfield’s position as not just a motorcycle brand but a lifestyle and a community. We are proud to have created a platform that allows riders to explore, connect, and share their stories while embracing the ethos of Pure Motorcycling. These journeys are not just about the kilometers covered but about building relationships, fostering brotherhood, and creating memories that last a lifetime.“

Commenting on this unique ride, Anuj Dua, Business Head for APAC markets said, “Royal Enfield has always nurtured the culture of leisure riding through several deeply engaging and experiential rides. From rides across snow-capped mountains that test endurance and skill, to the leisurely, engaging, fun rides that bring together riders, stories and journeys, our motto is to get as many riders as possible under the umbrella of – RIDE, RIDE MORE AND RIDE PURE. Peninsular pursuit is a differentiated and authentic experience which has enabled riders from all walks of life to undertake a journey of a lifetime while building a strong community and spirit of brotherhood. We pride ourselves of our community strength which is growing every day and making us stronger in Malaysia. We are confident that this is just the beginning and we will curate many such amazing experiences for discerning riders in Malaysia.”

Royal Enfield hosts various unique, engaging initiatives from Royal Enfield that have seen customer engagement and brand interaction attain an all-time high for the brand while focusing on the core themes of exploration and authentic experiences.

Globally, Royal Enfield offers the motorcyclist community to get together and to be on the saddle of their favourite motorcycle, realising the scale of the incredible camaraderie tied together by the love for Pure Motorcycling. The ride encourages the riders to fulfill their exploration dreams.

Additionally, we are thrilled to have Vivo as our collaborative partner for this incredible journey. Through their newly launched X200 smartphone, to capture the breathtaking landscapes of Hatyai alongside the timeless beauty of Royal Enfield motorcycles. This partnership seamlessly blends the art of photography with the spirit of adventure, allowing us to preserve and share the unforgettable moments from this historic ride.