Harley-Davidson riders from across Asia Pacific rallied together on September 6, 2025, for the inaugural “United We Ride – National Harley Day.” The event showcased the collective power of the Harley-Davidson community to unite for a positive cause.

“United We Ride – National Harley Day” saw more than ten thousand riders and Harley Owners Group (H.O.G) members participate, demonstrating the brand’s enduring ethos of camaraderie and freedom. The ride, which took place from dealerships across the region, was not only a celebration of the open road but a powerful display of community spirit, raising significant awareness and funds for varied charities including Helmet Heroes.

Key highlights from the “United We Ride – National Harley Day” event include:

• Ridership: Over 10,000 riders from across the Asia Pacific region participated, underscoring the strong and active Harley-Davidson community in the market.
• Kilometres covered: Participants collectively rode over 1,200,000 kilometres, showcasing the passion and dedication of Harley-Davidson enthusiasts.
• Impact made: Proceeds have gone to varied charity groups. In Asia Emerging Markets, the regional charity activation was in partnership with child road safety advocate Helmet Heroes, funding helmets for children and their caregivers. Many riders and dealers were also engaged in community service, supporting the downtrodden and orphanages.

“The overwhelming support for the region’s first ‘United We Ride – National Harley Day’ is a testament to the passionate community that defines Harley-Davidson. We are incredibly proud of our riders for not only celebrating the freedom of the ride but for also coming together to make a real difference for local communities. This event truly embodies the spirit of ‘United We Ride’,”
said Kolja Rebstock, Senior Vice President – International Markets, Harley-Davidson.

Harley-Davidson extends its gratitude to all riders who contributed to the event’s success.