Kuala Lumpur, 4 February 2018 – Today, Boon Siew Honda (BSH) opened its first Honda BigWing, an exclusive one-stop sales and service centre for Honda Big Bikes with models ranging from 250cc and above, at Ee Tiong Motorsports Sdn. Bhd.
Set to meet the diversified market demands in Malaysia, Honda BigWing adopted the most advanced design among Honda global operation, which is known as “The Destination for Riders”. Honda BigWing consists of a state-of-the-art showroom, service centre, parts and accessories corner and customer lounge. The overall distinctive concept was designed to provide a cool, sophisticated and premium atmosphere, offering a unique customer experience.
This year, 3 more Honda BigWing is set to open in Penang, Selangor and Johor. The opening saw the announcement and preview of the much anticipated X-ADV, 2018 Honda CRF1000L Africa Twin and CB1000R, which are targeted to be available to Malaysian customers in 1st half of the year, another 2 models will be ready in the 2nd half of the year. With this new network and new models, BSH is targeting a 30% increase of Big Bike sales, translating into more than 1600 units for the next year.
“Last week, we celebrated the launching of Honda BigWing with more than 100 customers in conjunction with the MotoGP Winter Test. They were really excited with track experience in Sepang circuit and meet with world champion MotoGP riders. To BigWing customers, we will provide variety of extraordinary activities.” said Mr Nobuhide Nagata, Managing Director and Chief Executive Officer of BSH. “We are focusing on providing exceptional user experience which is beyond customer’s expectation. We are ready to excite the world.” added by Mr. Nagata.
The opening of Honda BigWing Setpak was officiated by Mr Wee Hong, President of the Malaysia Motorcycle and Scooter Dealers Association, together with Mr Nobuhide Nagata, Managing Director and CEO of Boon Siew Honda and Dato’ Seri Datuk Wira Tan Hui Jing, Deputy Chairman and Deputy CEO of Boon Siew Honda. Setapak was chosen for the first Honda BigWing sales and service centre in Malaysia based on its central location and large customer base, and BSH’s confidence in the ability of Ee Tiong Motorsports Sdn. Bhd. to exceed the expectations of consumers. The 5,535sqft Honda BigWing is aimed at providing more space and comfort for customers. Honda BigWing Setapak will also be holding frequent activities such as international convoy events and bikers gathering, which allow customers more opportunities to experience world-class events and exclusive privileges.
Soon, more privileges will be prepared for all Honda Big Bike customers at Honda BigWing. Customers will be granted a complimentary Honda BigWing Member Card. Each cardholders can enjoy a minimum of 10% discount on Honda genuine parts & accessories, special insurance package, technician advice, motorcycle breakdown assistance and many more exclusive invites to Honda’s activities all year round.