Boon Siew Honda to host Honda Asian Journey for the fourth consecutive year

0017Kuala Lumpur, Malaysia, October 31, 2019 – Boon Siew Honda, along with the Honda Group of Companies in the Asia & Oceania region today, formally kicked off the 2019 Honda Asian Journey touring activity. For the fourth consecutive year, Malaysia has been chosen as the host country for this prestigious international touring event with Boon Siew Honda as the main host.

Honda Asian Journey is an international touring event organize annually by Honda Group of Companies in the Asia & Oceania region to celebrate the joy of touring on Honda Big Bikes. Honda Asian Journey started back in 2016, where participants were invited to ride along the scenic route across peninsular Malaysia before ending the tour at the Malaysian Motorcycle Grand Prix (MotoGP) event.


For the 2019 Honda Asian Journey, the organizer has decided to utilize the Honda CBR series to showcase the series power and agility while maintaining its built quality throughout the journey. Speaking during the 2019 Honda Asian Journey welcoming dinner, Boon Siew Honda Chief Executive Officer and Managing Director, Mr. Keiichi Yasuda highlight the capability of the Honda CBR Series. “Honda CBR series serves as a platform for us to produce an excellent bike by creating a perfect balance between power and agility.” He later expresses his joy for the Honda CBR series to be used for this touring activity.


The touring activity will be joined by over 70 riders and participants comprising of customers, journalists, Honda dealers, and associates from six countries, namely Indonesia, Thailand, Vietnam, Malaysia, the Philippines, and India utilizing Honda CBR series.

The journey began today at the Sepang International Circuit where before the flag off, riders gathered for safe riding training and bike familiarization with the Honda CBR series. The flag off session was attended by Ryo Takahashi of Asian Honda Motor Co. Ltd and Keiichi Yasuda of Boon Siew Honda. The first leg of the journey will take the participant to the historical city of Malacca.


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