SM Sport: A New Local Brand Launched


PENANG, 23 JULY 2017. Penang based motorcycle distributor Mforce Bike Holdings launches her first home grown motorcycle brand SM Sport. The first model SM Sport 110R introduced today is set to target entry-level motorcycle buyers in Malaysia who look for an affordable, environmental friendly, stylish yet durable machine.

Mforce Bike Holdings collaborates with Qian Jiang Motorcycle (the brand owner of Benelli) for technology transfer to develop this brand new SM Sport 110R. This fuel efficient moped contains not only imported parts and accessories but also 30% of localized spare parts and will be further increased to 60% in the future. As a local company, Mforce Bike Holdings is optimistic and supportive to the development of local motorcycle industry.

SM Sport 110R  – Super Saver for Extra Mileage

The slogan says it all. You will be amazed with SM Sport 110R’s high performance yet value for money. With the incorporate of Fuel Saving Switch, SM Sport 110R is stretching your every cent in fuel consumption and allows you to go for extra mileage. As for maintenance, it is saving and hassle-free. For instance, there is no oil filter required. With aerodynamic and sporty looking outlook, SM Sport 110R comes with an air-cooled 109 cc SOHC engine which is in compliance with EURO 3 emission standard set by JPJ delivering 4.8kW at 7500 rpm.


Other special and safety features of SM Sport 110R include daytime running light, LED front and rear signal light, Kayaba (KYB) suspension system, 10L huge storage space, safety key switch, a pair of tubeless tyre and a 5V USB Port. The SM Sport 110R retails at RM3,788 (exclusive GST) with a warranty of two-years or 20,000 km whichever comes first. There are three vibrant colour choices including Bumblebee Yellow, Ocean Blue and Ruby Red available.

SMSport 110R-01

 “Mforce Bike Holding has really defined the market positions of its brands and core competencies over the past couple of years, and now is currently planning to export SM Sport 110R and other mopeds and scooters to Asia countries such as Indonesia, Singapore, Sri Langka, Taiwan and others soon.”, said General Manager of Mforce Bike Holdings, En. Asri Ahmad. He added there is an array of forthcoming SM Sport’s new motorcycle models in pipeline will be revealed and launched in addition to the SM Sport 110R launched today. We aim to position SM Sport as one of the most renowned motorcycle brands in the region.

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